Do you only work with startups?
No. The work applies equally well to small businesses. The site speaks to both because the challenges — fragile hiring systems, scattered HR, overloaded operators — show up in both environments.
Is this strategic consulting, hands-on execution support, or embedded fractional HR help?
Both. Engagements always include systems thinking and process design, but the work stays close to execution. The goal is implementations that are usable, not strategies that sit in a document.
What does a typical engagement look like?
Most start with a focused conversation about the current state — what is working, what is not, and where the most useful leverage is. From there, scope and structure are shaped to fit the team and the problem.
What kinds of problems are the strongest fit?
Usually some mix of recruiting friction, HR process gaps, onboarding weakness, or workflow that has outgrown the informal systems holding it together. If the team is growing and the people-side is struggling to keep up, that is the right conversation to have.